Hi, we are Living Online, a digital marketing Perth-based agency.
In early 2017, after working with Oceanic Pools on their digital marketing strategy for a few months, we were tasked with creating a new website for this exceptional vinyl pool liner company. Their original website was built in html and it was very difficult for them to easily make small changes to the site without programming knowledge. It only had a few pages and the images were small, meaning that opportunity was missed for Oceanic Pools to show off their stunning pool renovations and installations to their full extent.
New Website Build by Living Online
Living Online launched the new Oceanic Pools site in May 2017 with a fresh new look and feel. The new uncluttered and easy to use website design includes more information, services, a blog and an easy to view gallery to show off the great projects that Oceanic Pools are known for around Perth and South-West WA.
The website is built with the WordPress CMS and uses Gravity Forms to collect enquiries. We have also implemented SMTP which is critical to ensure that contact form enquiries are successfully going through to the Oceanic Pools team. The team at Oceanic Pools were thrilled to have a fresh and clean website that they can update easily, as well as to be actually receiving their online enquiries and knowing that if something was to happen to their email account, all enquiries were safely stored inside the website CMS.
Next, Living Online turned our attention to promoting the new website and Oceanic Pools’ services to the local market.
Living Online’s Digital Marketing Services for Oceanic Pools
With a fresh new website, it was timely for Oceanic Pools to update their digital marketing collateral using the complimentary blue and white branding that was now strongly visible across their site. Living Online created an email signature and updated Oceanic Pools’ social media branding also to ensure consistency at each point of a prospect’s journey.
The AdWords campaigns Living Online set up were particularly successful in driving relevant traffic and leads and soon Oceanic Pools’ services were in high demand. Our digital marketing consultants complemented the thriving Google AdWords campaign with Bing Ads and Facebook advertising to drive new leads to the website, while social media and Google remarketing campaigns aimed to entice past non-converting website visitors to return and request their free quote.
Ongoing conversion rate optimisation through web analytics and session recording analysis allows us to continue providing the best possible experience from both a website visitor and SEO point of view, and regularly optimising the online marketing campaigns help to ensure that year on year results keep improving for Oceanic Pools.
We are incredibly proud to work with such an excellent local business and look forward to continuing to do great things together online.
If you are looking for assistance with your website development and digital marketing efforts, feel free to contact us at www.livingonline.com.au.